From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

The Lay's campaign was rolled out through limited-time product drops, influencer videos, paid social media, and organic UGC ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.