The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

With birth rates falling around the world, Generation Alpha, born between 2010 and 2024, will have the largest economic ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

Pop Mart is pledging to increase supply of the Labibu dolls, which have sold out in stores around the world. Read more at ...

Explosive demand for its Labubu dolls in overseas markets has driven the growth, since the toys sell for higher prices and ...

Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

These knockoff dolls and plush keychains can “break apart easily, releasing small pieces that can become choking hazards,” the Consumer Product Safety Commission said.