The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

With birth rates falling around the world, Generation Alpha, born between 2010 and 2024, will have the largest economic ...

Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

Explosive demand for its Labubu dolls in overseas markets has driven the growth, since the toys sell for higher prices and ...

Pop Mart CEO Wang Ning said the company, which reported a nearly 400% surge in half-year net profit driven by booming ...

Pop Mart is pledging to increase supply of the Labibu dolls, which have sold out in stores around the world. Read more at ...