In those environs, the previous Liverpool coach made his first public appearance as energy drink giant Red Bull’s head of global soccer. He still has the goofy grin and the one-liners. Klopp said “I’m the normal one” when starting at Liverpool,

Jürgen Klopp's charm offensive as Red Bull's head of global soccer began in Salzburg, Austria, when the former Liverpool manager was officially presented in his new role and hit back at critics of the move.

Former Liverpool coach Juergen Klopp will not be just a token celebrity in his new post as head of global soccer at Red Bull but will try to add value to the organisation, he said on Tuesday.

Jurgen Klopp says he has made a "clear commitment" that he will not become manager at one of the Red Bull clubs after starting his role as the organisation's head of global soccer.The former Liverpool manager was named in the role last year before officially starting at the beginning of 2025.

Watch live as Jurgen Klopp gives his first press conference as Red Bull‘s global head of soccer on Tuesday, 14 January. Klopp previously said he hopes to be able to “figure out what is useful for football” and wants to start learning about the game again in his new role.

German coach Jürgen Klopp was presented Tuesday in Salzburg as 'global director of soccer for Red Bull', the energy drink brand that owns and sponsors teams in Europe, America, and Asia, and made it clear that his role will be that of an advisor and will never replace a coach.

Jurgen Klopp has opened up on his reasons for leaving Liverpool last year, and why he made the surprising move to take on a new role in the sport, starting as Red Bull's head of global soccer