Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

“Using a purple shampoo helps to cancel out these tones, restoring brightness and giving gray hair a radiant look.” To help you find the right shampoo for gray hair, I talked to hair experts ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

notes that you can use a sulfate-free shampoo for any gray brassiness tones. “A purple shampoo helps your hair color appear vibrant and more natural,” says Backe. “Color-depositing shampoos ...