Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Pizza Hut, March Madness’ official pizza sponsor, is introducing Hutty, a second-screen sidekick for the 64% of avid sports ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Continued strategic partnerships with Amazon, Microsoft and Publicis Adobe announced new offerings with ... Luminary speakers ...