"[This year] we’ll see a softer, rooted version of platinum blonde that feels like less maintenance and is effortlessly chic, so it’s a great balance of boldness and practicality,” says Chase Kusero, ...

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

I Turned My Dark-Brown Hair Blonde Using Only Sun-In ...

G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Khloe Kardashian debuted long platinum blonde hair on her Instagram Stories Khloe Kardashian debuted new platinum blonde hair, and she is feeling herself! On Monday, the new mom, 34, shared a ...

In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her ...