Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Mattel is marking the 50th and 40th anniversaries of Jaws and Back to the Future with collectibles for San Diego Comic-Con ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Universal has made a big push to celebrate the 50th anniversary of Jaws, launching collectible toys, t-shirts, and Blu-ray discs. You can check out some of the other Jaws anniversary merch below.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for its brands Barbie and Hot Wheels announced that it had signed a deal to ...

The collaboration will combine Mattel's most well-known brands — including Barbie, Hot Wheels, American Girl and more — with OpenAI's generative AI capabilities to develop new types of ...

In a move set to revolutionize the global toy and family entertainment landscape, Mattel Inc., the powerhouse behind iconic brands like Barbie, Hot Wheels, and Fisher-Price, has announced a ...