There’s a trend for customized spirits, with bottles that are labelled or otherwise personalized to the drinker. But Scotch whisky brand Johnnie Walker is taking that idea one step further ...

Johnnie Walker’s recognizable slanted label echoes the track suit color and texture with a custom fabric pattern varnish ... Johnnie Walker has previously tapped into pop culture through bottles ...

This turns every Johnnie Walker Blue Label bottle into a smart bottle that ... the sensors contain information Diageo can use to send personalized communications to consumers read the tags ...

the "smart" Johnnie Walker Blue Label bottle. How smart? Well, smart enough -- with the help of a smart phone -- to detect if the it's been opened or not, and then send to relevant, personalized ...

Johnnie Walker Blue just got a whole lot more expensive. The smart bottle has the ability to send "relevant, personalized messages to consumers," too. This means that when the bottle is unopened ...

Johnnie Walker Princes Street's new AI personalisation bottle experience launches in August. The Johnnie Walker x Scott Naismith experience will be available for a limited time, and guests will be ...

Weight has long been an outward signifier of quality in the whisky industry, and the luxury industry in general, but this week, Johnnie Walker launched the world’s lightest glass whisky bottle ...

Johnnie Walker’s recognizable slanted label echoes the track suit color and texture with a custom fabric pattern ... tapped into pop culture through bottles tailored to shows like “Game ...

The bottle design element can be complimented at no extra charge by a bookable expert-led tasting of Johnnie Walker Blue Label, as well as a guided tasting of the incredibly special limited ...