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Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

"I have really thick hair and it never stays straight, it always goes frizzy. I used this and I’m very impressed with how ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The frizz-fighting abilities are just one of the big pros of using Color Wow Dream Coat. It also gives hair killer shine. So, ...

The process is fairly simple: Just pour the color and developer into the bottle and shake well. Part your hair into four sections and apply the mixture to each section from root to tip.

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

Celebrity stylist Kim Kimble previously told Bazaar that, ultimately, the best braiding hair to use is one that seamlessly ...

With proven ingredients like biotin, caffeine and niacinamide, this color-safe pair aims to promote stronger, thicker locks.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mix 1/4 cup of aloe vera juice with 2 tablespoons of apple cider vinegar and 1 cup of water. The aloe soothes the scalp while ...