The process is fairly simple: Just pour the color and developer into the bottle and shake well. Part your hair into four sections and apply the mixture to each section from root to tip.

Following is a transcript of the video. Nico: Today I'm gonna be testing out four temporary hair dyes. I'm somebody who does not want to permanently dye my hair, but these temporary dyes could be ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Color Wow's haircare range has amassed ... special occasions when I want to go all-out with hair styling. I'm about halfway through the bottle and I've had it for around six months, so it does ...

Perhaps to match the bottle’s packaging, Brown wore a frothy pink blouse, bubble bath pink nails, and pastel pink hair. But perhaps the dye job was only a temporary change in order to promote ...