India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

The report states that Indian sports sponsorship industry showcased a 6% YoY growth, surpassing Rs.16,633 crores last year.

The government’s proposed $1 billion investment in influencers is a win-win situation for the creator economy, especially for ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

Dubai [UAE], April 1: Lytus Technologies Holdings PTV. Ltd. (OTC: LYTHF), a technology-forward platform services company, today announced its shares began trading on OTC Markets under the symbol LYTFH ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...