Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Google scraps new third-party cookie prompt in Chrome + boosts Incognito protections + DOJ eyes Chrome breakup.

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...