PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Even small age differences meant a very different pandemic experience. It’s affecting how Zoomers see the world today.

"The reaction about the Crocs is the most-surprising thing to me," Megan Thompson, from Ontario, Canada, told Newsweek.

Tina Vlamis told Newsweek that millennials were her "original influencers" and she isn't about to turn her back on their ...

First Stage's Young Company of advanced teen actors is tackling a popular musical about teens singing for a second chance at ...

Luckily, the tattoo artists at Axiom Tattoo in San Diego are helping us all out. In a series of TikToks, the artists reveal ...

Beneath the surface, there’s an array of values that some from older generations might find unnecessary, exaggerated, or even ...

Despite mountains of criticism, users are still using the filter for various reasons including, “scaring” themselves into ...

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Many young people struggling with their mental health are turning to social media – not trained professionals – for answers, ...

Gen Z manager Elizabeth Beggs, 28, has gone viral with a TikTok video explaining why she rejects time-off requests from staff for 'life-changing events'.

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...