IKeith Gill, a Reddit user credited with inspiring GameStop’s rally, during a YouTube livestream on a laptop at the New York Stock Exchange on June 7, 2024. Despite a lack of any real news, Unity Software (U) stock went on a tear Thursday morning.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

GameStop (GME) shares are rallying Thursday afternoon following a new social media post from meme stock figure Keith Gill, also known as 'Roaring Kitty.' The influential trader shared a post on X (formerly Twitter) on Christmas morning featuring a green and red Christmas gift box.

Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,