If you want to run a travel-and-leisure company, you darn well better give the experience that you’re advertising.”

The Park City, Utah, Professional Ski Patrol Association went on strike Dec. 27 at Vail Resorts Inc.'s largest U.S. ski area vying for higher wages.

Jake Randall, a six-year patroller who represents Keystone’s ski patrol union, said it’s “hard to say” if Vail Resorts will consider the impact of the Park City Mountain patroller strike when the company arrives at its Jan.