Nestle's Coffee mate aims to lick Super Bowl advertising rivals not with a celebrity cameo but rather with a celebrity tongue. Shaina Twain provides the voice of a multitalented mouth appendage that dances,

Fans tuning in to the Super Bowl this weekend will hear a familiar voice, as Shania Twain lends her voice to an all-out "foam party" in the new Coffee Mate Cold Foam Creamer ad, which will air during the Super Bowl on Feb.

Shania Twain stars in a new commercial for Coffee mate, set to air during the 2025 Super Bowl, in which she plays a singing tongue to promote the brand's tasty — and lickable — cold foam creamers.

Coffee mate’s first Super Bowl spot stars a dancing tongue, fueled by the brand’s new at-home cold foam.

The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song performed by Twain, and released a teaser trailer for the ad.

Shania Twain exclusively spoke to Us Weekly about her new Super Bowl ad, which she said gave her ‘the itch’ to record new music

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember your brand message. And with a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.