Even if an actor has made it into the spotlight, that doesn't mean they can't be pushed out of it. Not everyone gets a second ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

In a bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

Information and Broadcasting Ministry has proposed amendments to the policy guidelines for Television Rating Agencies, ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.