As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

Just in case you were wondering which side of the fence Google falls on in the ‘AI Versus Music’ debate. Answer: It bloody ...

YouTube is looking into potentially offering a feature that would allow users to set a daily timer to limit how long they spend on Shorts. Recent findings YouTube is looking into potentially offering ...

YouTube is conducting a "platform-wide review" of videos and channels on its platform to ensure age restrictions are being ...

YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding ...

Five features are coming to YouTube Shorts later in the spring, YouTube said in a blog post on Thursday, April 3. The announcement was made just two days before a federal deadline that could pull ...

Despite the rise of TikTok and Instagram, YouTube remains the most popular social media platform, with over 2.5 billion monthly users. But what are the most popular YouTube channels in April 2025?

But he also said the company is competing for the chunk of YouTube viewing geared towards “professional content.” “I think we’re a better monetization model for networks and studios for ...

There’s been a lot of noise this week about YouTube Shorts “view count inflation.” But let’s be clear: this change is more about optics than impact. YouTube’s new policy, effective March ...

With the end of the minimum playtime requirement, creators can anticipate increased view counts once the policy ... YouTube Shorts will still count "engaged views" to decide about monetization ...

Different platforms employ different methods to count their views, and now YouTube Shorts is making a change to its method. In a video (embedded below) posted to its official Creator Insider ...