Dive Insight: Adidas is building on a “You Got This” global brand campaign launched last year with marketing that addresses high-pressure sideline environments and a program that attempts to provide ...

Kansas City Chiefs quarterback Patrick Mahomes and Inter Miami forward Lionel Messi have teamed up to star in a new ad campaign for Adidas.

Athletic shoes and apparel brand adidas has unveiled a new campaign titled "You got this". The campaign aims to tackle the negative impact of pressure in performance. Kicking off the campaign, is ...

Adidas, coming off better-than-expected preliminary results for fiscal 2023, is staking its claim as a brand supporting athletes of all levels. The new campaigns arrived ahead of one of the biggest ...

With 2024's biggest international football competitions on the horizon – EURO 2024 and South America's leading tournament – adidas continues its ambition to help disarm negative pressure in ...

Committed to helping athletes achieve their goals, adidas launches the next chapter of its global campaign ‘You Got This’. The campaign comes together in a series of nine 15-second films that ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Adidas is building on a “You Got This” global ...

Adidas, coming off better-than-expected preliminary results for fiscal 2023, is staking its claim as a brand supporting athletes of all levels. ... “You got this. ...