The flash of yellow as you walk down the supermarket aisle can only mean one thing - there are discounts to be had. And the colour of the reduced price sticker hasn't been chosen at random, there ...

Shoppers have spotted a new yellow sticker discount (Image: Getty) Tesco is rolling out more discounts during the evenings in an effort to combat food waste.

Shoppers are only just discovering the clever psychological reason supermarkets use yellow for reduced-price stickers.

According to eagle-eyed shoppers, some M&S stores have reportedly slapped yellow sticker discounts onto certain products in an attempt to quickly clear out stock and avoid food waste.

Tesco is giving away food about to expire in a bid to cut waste and hit net-zero targets, the supermarket said. Items with yellow stickers are available for free after 9.30pm in some of its ...

Tesco is to give away food for free as part of a major shake-up of its “yellow sticker” discounts. “Yellow sticker” discounts are typically applied to food that is about to go out of date ...

Major supermarket gives away ‘yellow sticker’ items for free to combat food waste Supermarket will trial its latest innovation in a small number of Express stores ...

Tesco is trialling a scheme where later in the day yellow sticker items will become completely free.

The best time for Brits to snag a yellow sticker bargain at major supermarkets including Aldi, Asda, Tesco and Lidl this festive season has been revealed.

Sarah Michelle Gellar's butter-yellow ruffled dress at the 'Dexter: Original Sin' premiere was giving major Y2K prom queen vibes. See her full red carpet look, here.

A mother has shared her unusual method to save money this Christmas - by gifting her children yellow sticker items and revealing the truth about Santa to avoid splashing out on costly presents ...

When it comes to Kindles, Amazon has not had a great week. It started with reports that new Kindle Colorsoft owners were seeing a distracting yellow band at the bottom of the display.