Shoppers have spotted a new yellow sticker discount (Image: Getty) Tesco is rolling out more discounts during the evenings in an effort to combat food waste.

Shoppers are only just discovering the clever psychological reason supermarkets use yellow for reduced-price stickers.

IT’S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow &… ...

Painter alleges police extorted ₦100k after labelling him a cultist over axe sticker and blue-yellow outfit found during phone search.

Tesco is giving away food about to expire in a bid to cut waste and hit net-zero targets, the supermarket said. Items with yellow stickers are available for free after 9.30pm in some of its ...

Major supermarket gives away ‘yellow sticker’ items for free to combat food waste Supermarket will trial its latest innovation in a small number of Express stores ...

Tesco is trialling a scheme where later in the day yellow sticker items will become completely free.

A savvy West Midlands supermarket shopper who feeds her family off yellow sticker deals, including from Sainsbury's, Marks and Spencer and even the One Stop, has revealed the best times to find a ...

Yellow stickers used traditionally as defect notices for cars are being promoted by Victorian retailers as an effective measure to disrupt the market for illegal tobacco.

The yellow ‘shame’ stickers that could quash Melbourne’s tobacco wars Retailers want shops found to be selling illegal tobacco to be shut down and shamed, with police sources saying a ...

The best time for Brits to snag a yellow sticker bargain at major supermarkets including Aldi, Asda, Tesco and Lidl this festive season has been revealed.