Both the song and music video for “I Do Me” — while still a continuation of the Y2K nostalgia that has been dominating K-pop the past few years — feel like a breath of fresh air.

A note overlaid on the clip then says: "POV [point of view] I bought a Y2K Coach bag at a car boot ... which features a Coach logo print pattern, and marveling at it in front of a mirror.

Demure styling began trending last year when the old money look made waves following fancy and bold styling such as Y2K, see-through and logo play trends. Luxury brands such as Prada, Hermes ...

For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has ...