GentleMinions had two important things that “Chicken jockey!” lacks. First, the social media elements were primarily about pre-show ritual. Initially, at least, the stunt was about performing ...

A Minecraft Movie’ has sparked a new trend in cinemas, inspiring audiences to cheer along to Jack Black’s Steve—here’s the ‘Chicken Jockey’ meme, explained.

Studios have struggled to get younger generations into the theaters for years. Could more immersive experiences be their ...