As the name suggests, purple shampoo uses violet pigments to tone ... To keep your hair toned and bright, whether it’s blonde, gray or white, experts recommend considering the following: Pigment ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade ... Perfect for preserving icy white blondes. £22.23 at lookfantastic.com Back when I was blonde, ...

Color Depositing Purple Shampoo: A professional salon shampoo ... strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes ...

It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is bright and the colour looks clean, yet within a few short weeks your ...

Conner recommends that you don't use this too often, only "when your icy blonde starts turning yellow.” Redken Amazon Redken's purple shampoo is beloved by natural blondes and those who've ...

Blondes have more fun, right? That's the word on the street anyway... If you're not a natural blonde, however, it's not the most fun maintaining your colour. As we all know, blonde can go brassy in ...

It resulted in an icy-blonde appearance, and the floral scent was a nice touch (it might be the best-smelling purple shampoo she's ever used). In the end, her straight, thick hair looked shiny ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...