Firms need to have a vision of what they want their company to stand for, and that vision comes out in the firm's Mission Statement. Here we go through what is a mission statement, how you come up ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

The most transformative business leaders of our time—from Satya Nadella at Microsoft to Mary Barra at GM—share a common trait: They lead with vision that transcends quarterly results. A purposeful ...