As numerous brands struggle to stay relevant after purging their lineups of every exciting offering in favor of crossovers, Acura could look back at past strategies to revitalize their image before it ...

Brand Namibia Nation branding serves as a natural promoter of tourism and other service sectors. Iyaloo Hamata and Enos Kamutukwata Over the past three weeks, we have monitored the #Namibia hashtag ...

In the competitive ecosphere of business, maintaining and enhancing a brand image can be as critical as the quality of the ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

In its latest update, OpenAI loaded ChatGPT-4o with one key new feature: an upgraded image generator. The chatbot is now ...

Gwyneth Paltrow gave an update on her company Goop in a cover story for Vanity Fair. Paltrow founded the lifestyle brand Goop in 2008 and it has raised more than $140 million from investors ...

As noted by Daring Fireball’s John Gruber after seeing a post on Reddit, Apple’s virtual assistant is unable to answer what month it is. I tried it myself and ...

It’s necessary to guide your brand’s narrative as much as possible. Do this by monitoring your brand online and consistently and quickly addressing narratives, both positive and negative.

Will I be famous overnight? Is public relations the same as marketing? I have thousands of followers on social media—why do I need a publicist? I find that public relations to be one of the most ...