This week, Gap released a new ad for its denim line featuring girl group Katseye dancing to Kelis's "Milkshake." The ad is undeniably fun to watch (and rewatch) and has gone viral online with an ...

We may earn commission from links on this page, but we only recommend products we love. Promise. The soundtrack to Yoonchae's Gap-filled childhood may have been a song of her own making, but the ...

Clothing and accessories retailer Gap (NYSE:GAP) will be reporting results this Thursday after market close. Here’s what investors should know. Gap beat analysts’ revenue expectations by 1.3% last ...

In the past week, Gap Inc. launched its Fall 2025 'Better in Denim' campaign featuring the global music group Katseye, which has gone viral with over 20 million Instagram views and wide praise for its ...

A new marketing campaign for Gap jeans is raking in millions of views on a dance-heavy video starring the girl group Katseye, which has drawn some comparisons, both favorably and unfavorably, to ...

Gap didn’t reinvent the wheel with their latest denim commercial, but their Better in Denim campaign starring KATSEYE couldn’t have come at a better time. On August 19, Gap unveiled its fall denim ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Is the verdict still out on who has great jeans? If so, a ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. 2025 is shaping up to be quite the year for Katseye, the Los Angeles-based girl ...

Another classic American brand has been visited by the tariff man. Gap (GAP) reported better-than-expected second quarter earnings on Thursday evening, powered again by its namesake division. The ...

The latest level in Gap's cultural and commercial resurgence has been unlocked, thanks to a new denim campaign that fans say stands apart from the contemporary jeans advertising landscape. Unveiled ...