With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

When USC fans get their first, long-awaited glimpse inside the L.A. Memorial Coliseum on Saturday night, they’ll be greeted ...

Notably, FOX College Football Friday kicked off last weekend and continues this week with an Illinois vs. Nebraska game. Other top games this weekend include USC vs. Michigan, UCLA vs. LSU ...

They weren’t alone. Both USC (Caleb Williams) and UM (J.J. McCarthy) lost first-round quarterbacks to last spring’s NFL Draft ...

The USC Trojans have announced a new sponsorship deal with DirecTV, marking a significant addition to the branding at the Los ...

However, the partnership between USC and DirecTV adds funding at an important time in college football. New DirecTV logos after sponsorship with USC Trojans athletics / The sponsorship agreement ...

Sid and Meredith are joined by PWHL Toronto’s own Natalie Spooner and PWHL SVP Jayna Hefford to unveil the new names and logos for the leagues six teams ahead of the PWHL's second season.

The Gazette’s Pick ‘Ems for Week 4 of the 2024 college football season, including the battle for Floyd of Rosedale between ...

Texas is No. 1 for the first time since 2008 and after Quinn Ewers was injured last week, Arch Manning could get his first ...

Thursday night marks the beginning of Big Ten play for the Washington women’s soccer team, but other than new conference ...

DirecTV has come to an agreement with the University of Southern California. We discussed the likelihood of corporate sponsorship in the Los Angeles Coliseum on Trojans Wire back in May of this year.