Photoshop cc 2014 tutorial showing how to transform a face into the makeup of Gene Simmons from KISS. Photo provided by ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

For W's annual Originals Issue, we take stock of everything from breast implants and facelifts to TikTok shop.

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

Australia’s largest beauty retailer runs a lucrative loyalty program – and primary school-aged children are becoming hooked ...

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing up this year.

Hailee Steinfeld ’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be ...

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns out of tinfoil, paper towels, liquid latex and fake blood — even though ...

Mastering the art of applying makeup, with a few hilariously bad failures, is a rite of passage for many. I remember being quite young and becoming obsessed with all things glamorous, spending so many ...

Where else would you find capybaras, archival Rei Kawakubo, South Park, and exotic Birkins all in one feed? The designer ...