Key Features of CPGvision v5 Include: Advanced Trade Promotion Management – Optimized for managing complex distribution models and promotions.

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

Promotions data ranges from the promotion definition, forecasting, order management, warehouse management through to shipping, invoicing and financials – all necessary to track and account for all ...

Another critical factor for trade promotion success is the ability to increase the frequency of re-planning promotions, as well as connecting promotions with supply chain systems to rebalance ...

According to the data, for the average category trade efficiency, more than 25 percent of promotions on deep discount significantly degrade the return on investment (ROI).

Vividly provides tools to manage trade spend from the creation of campaigns to promotion planning, forecasting and deductions management.

Why trade promotion is less effective now Shifting consumer shopping habits and general desensitization to promotions are at the core of the trade promotion struggle, according to Acosta’s report.

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is ...

The US has long been one of Vietnam’s top export markets, yet it remains highly regulated, with stringent technical standards ...

According to FAS, MAP funds can be used as cost-share assistance “for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and ...