Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...

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Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

They’re cutting their lofty 12-month price targets and sounding alarm bells about the backlash against polarizing CEO Elon ...

Ironically, it is once again politics, particularly the politics of the Tesla CEO, Elon Musk, that is now supposedly at the heart of what many are calling the “unprecedented brand damage” of ...

This week, the company announced it was suspending plans to ship parts from China for the Cybercab and Tesla Semi. The question on "brand damage" could also be significant. Multiple studies and ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Tesla shares fell sharply Monday after an analyst cut his price target, pointing to President Trump's aggressive tariffs and ...

If Elon Musk continues to lead DOGE, the automaker's "brand issues would create permanent brand destruction," warned Dan Ives, a prominent analyst at Wedbush Securities, recently. However, Ives ...

Allegiant’s business is heavily dependent on leisure travel, which experts fear may see a drop as consumers cut back. Sun ...

Tesla Inc.’s stock extended losses in early trading Monday, dropping below a price at which Commerce Secretary Howard Lutnick ...