History has shown that sports have the power to shape cultural narratives and influence consumer behavior. Women’s sports are ...

The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand ...

USC basketball star JuJu Watkins is one of the leading players in NCAA and now she’s revealing the steps she takes to feel ...

Would Sure's new whole body deodorant hold up to the ultimate test - a run followed by a journey on public transport?

Both are playing for a spot in the national championship, perhaps against each other. As important to them? Uplifting the sport ...

Records show that a fraction of the school’s athletes are complying with a state law requiring them to disclose endorsements.

Wear-testers loved its support and wear-all-day comfort.

Men, women and children of all ages ... Her off-court business overseen by Klutch Sports is thriving. She has NIL deals with ...

Dawn Staley sent JuJu Watkins a text as soon as she saw the star Southern California sophomore suffer a season-ending knee ...

World Athletics president Sebastian Coe unveiled the cheek-swab test to confirm athletes' eligibility in the female category ...

Following the Taliban's return to power in 2021, women's rights in Afghanistan have been severely restricted, and they are banned from competitive sports. It has led to fierce debate over ...

IOWA CITY — The winding road Iowa women’s basketball took to reach this pivotal point ... Now we can make some noise." Dargan Southard is a sports trending reporter and covers Iowa athletics for the ...