The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it ...

Bring Me the Horizon's drummer is from Maltby, home to the Maltby Main FC soccer team. Band-sponsored matchday kits are blowing up globally.

Germany will wear a special kit to celebrate the 125th anniversary of the German Football Association when they take on Italy ...

Latest Liverpool news as the club confirm a "multi-year" agreement has been reached with Adidas to replace Nike as the club's ...