The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

According to the Interactive Advertising Bureau, the sectors most likely to see tariff-related ad spending cuts are retail, ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

The past few years have given us enough of a sample size to place more educated bets when it comes to what’s next for GenAI.

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Lola Amour has aired their sentiments over campaign jingles sampling their hit song "Raining in Manila." On X (formerly Twitter), said that all the campaign jingles using their song do not have their ...

really impossible to do interruption marketing now,” the campaign strategist added. A candidate running for office now would only have a small window of around 30 to 40 seconds to engage ...

Critics have expressed disagreement with the game plan, as some Tories want the campaign to focus more on tariff threats by U.S. President Donald Trump. You can save this article by registering ...