NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

Comcast Advertising, the advertising division of Comcast, on Thursday announced “a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the ...

Believe it or not, there was a time when the only way for many of us to play video games was to grab a roll of quarters and head to the mall. Even though there’s a working computer or video game ...

Our Medical Standards and Insights team has carefully researched and vetted over 11,000 products and services. We fact-check health claims, evaluate ingredients, and look into each brand’s reputation ...

Abstract: This paper introduces a system to simulate an object’s color under various lighting conditions, addressing challenges like purchasing car paint without knowing the exact color code. Two ...

Abstract: The ever-increasing scale and more stringent latency requirements of mobile computing tasks have driven the recent development of distributed edge computing. In distributed edge computing, a ...

Comcast Advertising, the advertising division of Comcast, today announced a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the first ...