The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

Reach, the most important metric, measures how many unique users see your content. It has emerged as the most reliable and impactful metric for social media strategy. Engagement rate tells you who’s ...

Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money.

To improve the transmission efficiency, this paper establishes an effective data transmission strategy (ENPSR) exploiting node preference and social relations in opportunistic social networks. In our ...

Conversion Rate: This is the big one for many businesses. It measures how many social media users completed a desired action, ...