For example, businesses can measure their social equity—a term ... one of the most important ways social media marketing drives growth. Another SMM strategy that relies on the audience to ...

Here we talk about four best practices when you are developing your social media content strategy to best contect with your audience and develop the best social media content possible. #marketing ...

For most established digital marketers, learning how to use social media effectively is often a potent opportunity for ...

To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on social media marketing.

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the ...

The rainbow-brand logos disappeared from social media this June, as some companies have gotten quieter about support for the ...

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...

Content marketing isn’t just about churning out blog posts and sharing them on social media. For marketing managers in Life ...