As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

Do Liverpool fans support gambling sponsors? A look at the history and ethics surrounding Pin Stars Casino and other betting ...

A slew of former MLS players, including multiple U.S. men's national team veterans, are embracing the amateur side of the U.S ...

Rangers are about to be taken by the 49ers Enterprises, who have achieved great success at Leeds United and could change the ...

Here we take a look at the latest leaked images of Tottenham's Nike home, away and third kits for the 2025/26 campaign ...

The Tasmania Devils have unveiled the team's newest symbol before they enter the league in 2028 - and some fans think it's ...

The biggest sports teams are fashion brands in their own right, with people all around the world wearing merch from the likes of the New York Yankees. But how can a team tap into that market when it ...

Bring Me the Horizon's drummer is from Maltby, home to the Maltby Main FC soccer team. Band-sponsored matchday kits are blowing up globally.

Real Betis continues to strengthen its ties with Japan, launching a stunning limited-edition shirt inspired by the iconic ...

"“The 24/25 Cup Kit is a tribute to Borussia Dortmund’s rich history and the moments that have shaped the Club. We aimed to ...

EE's 5G standalone network was launched in September last year and has now rolled out to 19 new locations around Britain: ...