New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Scientific Games' Lori Szymanski knows her way around customer relationship management, having launched CRM programs for 11 ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...

Jatin Varma, Founder and Managing Director of Comic Con India, spoke to e4m on how the live events industry in India is ...

SUNSHINE COAST, QUEENSLAND, AUSTRALIA / ACCESS Newswire / June 6, 2025 / Digital Digest, Australia's leading online ...

The marketing playbook is undergoing a pivotal shift amid evolving economic landscapes, demanding strategic and thoughtful planning from businesses across the region. In MENA, companies are grappling ...