New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

New study from Snap Inc., Annalect and Omnicom Media Group reveals that Snap delivers efficiency on ROI that is +14% above ...

From a growth perspective, Alphabet's search business is growing faster than Microsoft's. Check out the valuation analysis of ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The New Zealand-headquartered business helps small companies analyse their advertising spending. It will also ditch its ...

Wyndham launches "Where There's a Wyndham, There's a Way" campaign. Here's a Skift interview with the company's top ad exec.

Pinterest has posted solid top and bottom line growth alongside surprising strength in MAUs. Click here to find out why PINS ...

Snap announced product plans including those for Specs, an "ultra-powerful wearable computer integrated into a lightweight pair of glasses," which is set to launch in 2026. Shares briefly spiked after ...

Two Danish brothers are taking on the tech giants with a bold new project. Their mission? To bring back real conversations ...

Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...