YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

“Casper’s whole thing is, ‘We’re simple. We have one product line. We have these beautiful ads that are very sparse. Everything's shipped right to your door.’ It's very different from the traditional ...

Google worked on that product for a long time and didn’t ... Now it appears that Google has resuscitated Simple Ads in a new form: Boost. Mike Blumenthal discovered and posted about this new ...

it's based in pretty simple logic. People idolize celebrities, so when famous people are seen in advertisements promoting a new product, audiences are prompted to buy that product, either ...

Goldman says that the real product is the ability to connect people—ads merely exist to "fund that experience." To help support that stance, Goldman paints a simple picture of the role ...

Don’t write off that smiley face or other emojis as a simple text messaging tool ... said when consumers see an emoji in an ad for a hedonic product, it makes them feel happier.