From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

3 Examples of Excellent TV Advertising Campaigns. Now that we know what’s behind a great TV advertising campaign, ... When it comes to caring for their babies, consumers tend to gravitate toward ...

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The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.