Dean’s said the strategic rationale for the move includes increasing its market share in the ‘premium shortbread’ sector.
The company manufactures shortbread, biscuits and savoury cheese bites. It also makes gluten-free and plant-based shortbread. According to its website, it currently employs 130 people.
Bakery business Dean’s of Huntly has acquired rival shortbread manufacturer Duncan’s of Deeside in a move that will increase its market share in the premium sector.
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