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These Amazon Prime Day beauty deals will keep you looking fresh, confident, and cool all summer long. But hurry—Prime Day ...

Promising review: "FIRE. LITERALLY THE BEST. Thats it.... thats the post. JK, no seriously this product holds my makeup in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Despite feeling incredibly lightweight, the Kérastase Elixir Ultime Hair Oil delivers an insane gloss that lasts. Formulated ...

I love testing products for this column. It’s a lot of fun to be on top of beauty releases and decide which ones are worth ...

Blonde hair is a lifestyle. Correction—faux blonde hair, rather. I’m one of those women who had buttery strawberry blonde hair as a kid that turned dishwater blonde in my teens, and while I’d love (in ...

Search interest for “foam hair dye” is currently at a 15-year high.TikTok viral brands like Punky Colour and Hally Hair make semi-permanent hair dyes that are easy to apply.Shop our favorite foam hair ...

An InStyle writer with color-treated blonde hair reviews the Davines Heart of Glass Silkening Shampoo, a blue toning shampoo that banishes brass, clarifies, and softens. Shop the shampoo and ...

Neutralise brassy tones in blonde hair with these tried and tested best purple shampoos in 2024, from L’Oreal, Lee Stafford, Olaplex, Cult Beauty and Space NK ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

When Paige Bueckers is running the court, her famous blonde locks are right behind her. Shop the CeraVe shampoo and conditioner she loves at Amazon.