Don't make the ghosts of spring past come back to yell at you for not buying these Birkenstock-style jelly sandals and ...

April Fools’ joke is now available for purchaseAtlanta, April 01, 2025 (GLOBE NEWSWIRE) -- What began as an April Fools’ Day ...

IFF (NYSE: IFF) unveils its Science of Performance program, a comprehensive, science-driven suite that enhances fragrance ...

The demand for personalized and niche fragrances is rising as consumers seek exclusivity, self-expression, and deeper ...

Devotees use Hibiscus, one of the most auspicious flowers, on the 1st day of Navratri Puja. Devotees offer it to Maa ...

Noticing a phantom scent of burnt toast isn't actually a sign of an oncoming stroke. SDI Productions via Getty Images It makes sense that folks want to know all that they can about the signs of a ...

Before the whisper-light scents of the '90s took hold, perfume was a bold statement, a declaration of confidence that could fill a room, explains fragrance expert Leila Zagwolsky, CEO and co ...

Nowruz is celebrated in parts of India, especially among the Parsi and Irani communities. These groups follow the Zoroastrian ...

Forbes contributors publish independent expert analyses and insights. Emese Maczko is a travel writer covering sustainable travel.

Did you know that scents can affect your sleep and also keep stress at bay?Aromatherapy uses scents and essential oils made from flowers, herbs, and other plants. According to the Sleep foundation ...

“Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a misty morning,” says Nicole Mancini, principal perfumer at international ...