Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

In October of last year, Coca-Cola issued a recall for thousands of mislabeled drinks distributed in several states. Earlier ...

New York (CNN) — Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks. The drink, called PLEZi ...

Mukesh Ambani’s Campa vs Pepsi, Cola, vs Amul: Rs 10 soft drink market in India set to explode due to.... Fast-Moving Consumer Goods (FMCG) giants are investing heavily in the Rs 10 beverage ...

Both Coca-Cola and Pepsi’s modern soda bets carry very different messaging to their traditional sodas. That’s an unsurprising move, as both try and move away from the negative connotations (such as ...

Coca-Cola FEMSA is investing 22.41bn pesos ($45m) in its production plant in Calle Blancos in Costa Rica. Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering ...

Good morning. Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an iconic company that’s more than 100 years old. For his ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.