We assign a narrow moat rating for Alibaba Health due to its network effect from the number of healthcare merchants, pharmacies, and online doctors on its platform, and intangible assets that come ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

In our B2B marketing guidebook Business-to-Business Marketing ... Price always becomes a barrier to sales and a threat to margins. Customers will not pay for aspects of products and services that do ...

In this role, Guidry will oversee sales, marketing, business development and growth strategies throughout the McNaughton-McKay organization. “Steven is a seasoned leader with a long track record of ...

Zurich North America announced three strategic leadership promotions within its customer and distribution management (CDM) ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

The company said he played a key role in developing and executing its value creation strategies. MDM’s 2025 Top Distributors ... The St. Louis-based company posted 4Q sales of $1.6 billion, up 17.9% ...

When it comes to stimulating sales, quotas are a tried-and-true tactic. But they don't always provide the lifts companies ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.