Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

There are several conclusions that can be drawn, and these are outlined in a book by Gerard Tellis (1998, Advertising and Sales Promotion Strategy, Addison-Wesley). But note that many of these ...

In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy. Although many marketers agree that resource allocated to advertising is an investment ...

Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. Tips to make ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice ... juice came from peer collaboration.” Sales and ...

The narrative illustrates the comprehensive process of launching a new product, from initial idea selling to market introduction, and underscores the importance of sales in job creation and ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.