If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

Rolex injects the Cosmograph Daytona line-up with a shot of bright colors ✓ New colorful dials for the gold models ✓ See them ...

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

Kansas City Chiefs quarterback Patrick Mahomes is more than just a football star. Off the field, he has a big interest in ...

At the start of every year, LVMH Watch Week sees a select group of manufacturers bring their latest and greatest creations to market. Those includes all sorts of weird and wonderful creations ...

Homeland Security Secretary Kristi Noem wore a $50,000 Rolex Cosmograph Daytona to a prison visit. Noem's watch choice sparked criticism about the Trump administration's populist image. Her Rolex ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Homeland Security Secretary Kristi Noem sparked controversy by wearing a $50,000 Rolex watch during a visit to a Salvadoran prison holding deported Venezuelans. Critics questioned the timing and ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Over a century after they first hit the market, Rolex watches for men still set ...