I can't stop thinking about how good these two fresh new matte lacquer dial iterations of the 2025 Oyster Perpetual look.

These are the perks of signing on the dotted line with Rolex. Shortly after the Crown announced its new Land-Dweller ...

Kansas City Chiefs quarterback Patrick Mahomes is more than just a football star. Off the field, he has a big interest in ...

The website for The Keystone, a high-end vintage watch ... Daytona) are missing in action. Instead, they’ve been upstaged by a slew of surprising, even festive pieces—including four models set with a ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

Another great thing about gem-set watches is that they do not take themselves too seriously.” Rolex Day-Date Rainbow Oysterquartz (photo courtesy of The Keystone) “It’s very much a gem-set ...

Beyond creating timepieces, these horological maisons and their creations represent centuries of craftsmanship, innovation, and style.

Daytona Beach officials are looking into differing Bike Week attendance figures generated by cellphone tracking data from Placer.ai. Placer.ai attributes the potential discrepancy to ongoing ...

A blue dial is one of the great classics of watch design for its perennial versatility ... including the wildly popular ice blue (Breitling, Tudor, and Rolex have all introduced this variation ...

Rolex is known for a lot of things, but perhaps the most prominent is the brand’s reputation for precision. The Crown’s proprietary Superlative Chronometer standard requires its watches to be accurate ...

Yet Watches of Switzerland is at pains to address this. It says the new store has the biggest inventory of any Rolex outlet in Europe. You may not be able to walk out with a Daytona, or some of ...

Daytona Beach's spring break revelry took a dangerous turn this past weekend when two 19-year-old men were shot near the boardwalk area, as confirmed by the Daytona Beach Police Department.