If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

Rolex watches are some of the most sought-after ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak.

Rolex injects the Cosmograph Daytona line-up with a shot of bright colors ✓ New colorful dials for the gold models ✓ See them ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

was identified as a gold Rolex Cosmograph Daytona in a viral post on X. A new Cosmograph Daytona sells online for $59,500, according to online listings. She was wearing the same watch in her ...

It's not entirely dissimilar to a Rolex Daytona model ... some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

It used to be, the famed Rolex Daytona watch was only given to winners of the Rolex 24. Makes sense. But in recent years, Rolex’s relationship with Daytona has increased and now all Daytona ...

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something to do with it. That was the year a Daytona once owned by Paul Newman sold for nearly $18 million—setting the ...